What it means to think differently
Thinking differently means getting curious, challenging norms, and breaking the mould. It’s being brave enough to try another way, to be bold, and create something surprising. Different is curious, different is brave, and different will lead us forward.
Whitecliffe knew they needed to do something bold. With a multitude of options available to students, figuring out life after high school has become quite a challenge. We unpacked what it means to think differently, to have a unique vision, and designed a brand system built on an understanding of what makes a Whitecliffe student.
Whitecliffe went under new ownership in 2018 and merged with two other New Zealand tertiary schools, Fashion Tech and Computer Power Plus.
Together we created a brand and design system that supports the diversity of their core programmes in Art, Design, Fashion, and Technology. Defining themselves as Whitecliffe and helping share their new vision with staff, students, and industry; connecting everyone to Whitecliffe’s future.